Webzen’s longevity mobile MMORPG ‘Mu Origin’ celebrated its 7th anniversary. ‘Muorijin’ is actively serviced by the update and events in line with the name of the longevity game.
In April 2015, Webzen successfully entered the mobile game market by servicing the mobile game ‘Muorijin’ developed based on the representative game ‘MU Online’ to cope with the rapidly growing mobile game market.. ‘Muorijin’ was first served in China’s mobile game market in December 2014 after being serviced in China under the name of ‘Jeon Min -ki’, and the developer ‘Kingnet’ is listed on Shanghai Securities Market in China with the achievement of the game. done.
Webzen’s “Muorijin” has been ranked No. 1 after the launch of the Korean Android Market, proving the strength of the MU IP. In October of the same year, Muorijin left the record as the first mobile game in Korea, which was ranked No. 1 in Google/Apple/One Store (telecommunications integrated store).
‘Muorijin’ was ranked 5th in the global sales rankings, and in November 2015, ‘2015 Korea Game Awards’ Popularity Award, December 2016 ’13th Web Awards Korea’ advertisement/promotion category. It has become a mobile game.
◆ Successful follow -up release, textbook for IP utilization ‘Muorijin 2’
Webzen made a firm position in the market by launching an additional sequel to the Muorijin series.
Webzen expanded its mobile game lineup in 2018 by launching Muorijin’s follow -up game, Muorijin 2. ‘Muorijin 2’ succeeded in ranking second in the Google Play Store sales rankings (June 9, 2018) after its launch.
In particular, Abyss Server, the core content of Muorijin 2, received great response. Abyss Sub is an independent space where gamers from different servers meet and play the game. Webzen differentiates it from its predecessor by providing competition and cooperation experience between gamers beyond the boundaries between game servers and mobile devices.
◆ Muorijin series, which is a box office checkup, all release Google Play Store TOP 5 entry
Webzen introduced the latest film ‘Muorijin 3’ in the Muorijin series in February.
Despite the concern about the Mu series, Webzen proved the strength of the Mu IP through the performance of Muorijin 3. ‘Muorijin 3’ was ranked 5th in the Google Play Store sales after its launch, setting a record of all series of the same IP entering the TOP 5.
Two months later, on April 29, they scored a variety of competitions and ranked 9th in the Google Play Store sales rankings. The Muorijin series has become a ‘stabiceller’ of the Korean game industry, which guarantees the box office, such as NCsoft’s Lineage series and Nexon’s ‘Country of Wind’.
** ◆ Webzen, Mu -related IP diversification… Future food excavation
Webzen will expand the ‘Mu’ IP -related business, including the Muorijin series, and diversify its business to discover future food.
An official of Webzen said that the Muorijin series was the leader and representative case of various use of game IP and the expansion of service platforms in the Korean game market. In addition, ‘Webzen’ aims to establish the ‘Muorijin’ series as a permanent cash cow through IP management and various new content development, and the future through the sourcing business through the sourcing business through the unicorn TF, including the character brand ‘Webzen France’ Food is also investing in excavation. ‘
‘Muorijin 3’ is a mobile MMORPG that optimizes the original game and major contents to the mobile environment.
‘Muorijin 3’ was produced as the first Unreal engine and was equipped with a flight system using wings for the first time among the ‘MU’ IP games. The wings of the existing ‘MU’ are simply a function that provides movement speed and various additional effects, but in ‘Muorijin 3’, you can freely fly the land, sea, and sky of the in -game open world. The importance of ‘wing’, a symbol, is further emphasized.
It is also characterized by the technical development of the world content ‘Abyss battlefield’, which was first attempted in the previous Muorijin 2. There are diverse contents for ‘Abyss Battlefield’, and there are exclusive territory and conflict area for each server, which can lead to large -scale competition between servers surrounding the interests.